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MALLSCAPES
Mall advertising has quickly become
a popular way for advertisers to get
their message or product in front of
consumers. Mallscapes are backlit
posters that are placed throughout
areas of high consumer traffic in
malls. They are positioned in light
boxes and are enclosed in glass. JC
Decaux has become one of the
premiere posting companies that
produces and owns light boxes
throughout the nation’s malls. They
sell advertising space and recommend
Troyk Printing as a premiere printer
for Mallscapes.
Troyk Printing Corporation prints
two-sided four-color process
Mallscapes with dot on dot
registration on both sides. This
will ensure bright color that won’t
look washed out when the light comes
through the back of the image.
Although sizes may vary, the
standard Mallscape will measure
47”x69” for JC Decaux light boxes.
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